Salud Pública de México

Advertising of tobacco products at point of sale: who are more exposed in Brazil?

Adriana Bacelar Ferreira-Gomes, Lenildo de Moura, Silvânia Suely de Araujo-Andrade, Felipe Lacerda-Mendes, Cristina A Perez, Zohra Abaakouk


Objective. To describe the adult population perception of cigarette advertising at point of sale, according their tobaccouse status and socio-demographic characteristics such as sex, age, race/color, region, household location and schooling. Materials and methods. A multivariable analysis was carried out using data from the Global Adult Tobacco Survey in 2008 and the National Health Survey in 2013. Results. Both surveys showed that among nonsmokers: women, young adults and those who had over 10 years of schooling had more frequently noticed advertising of cigarettes at point of sale. It was also observed that among the population with fewer years of schooling these proportions increased significantly. Conclusion. A measure that completely bans tobacco advertising would be more effective to protect the vulnerable groups from tobacco consumption.

Palabras clave

tobacco-derived products publicity; tobacco industry; surveys and questionnaires; tobacco use

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Salud Pública de México es una publicación periódica electrónica, bimestral, publicada por el Instituto Nacional de Salud Pública (con domicilio en Avenida Universidad núm. 655, col. Santa María Ahuacatitlán, Cuernavaca, Morelos, C.P. 62100, teléfono 329-3000, página web,, con ISSN: 1606-7916 y Reserva de Derechos al Uso Exclusivo con número: 04-2012-071614550600-203, ambos otorgados por el Instituto Nacional del Derecho de Autor. Editor responsable: Carlos Oropeza Abúndez. Responsable de la versión electrónica: Subdirección de Comunicación Científica y Publicaciones, Avenida Universidad núm. 655, planta baja, col. Santa María Ahuacatitlán, Cuernavaca, Morelos, C.P. 62100, teléfono 329 3000. Fecha de última modificación: 11 de abril de 2019. D.R. © por el sitio: Instituto Nacional de Salud Pública.

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